Which statement best describes the difference between retail pricing and professional or contract pricing in funeral merchandising?

Which statement best describes the difference between retail pricing and professional or contract pricing in funeral merchandising?

• A. Retail pricing targets the general consumer; professional or contract pricing is negotiated with institutions or wholesalers and may involve discounts or commission structures.
• B. Retail pricing is the same as professional pricing in all respects.
• C. Professional pricing is negotiated with consumers directly and often includes large fees.
• D. There is no difference between retail and professional pricing.

Answer: (A)